ABOUT US
At Safe & Sassy, we believe that feeling safe should never mean giving up your confidence, style, or independence.
Our journey began with a simple but powerful mission, to help women, teens, children, and families feel more confident and prepared in their everyday lives. Like many families, we wanted practical safety solutions that were effective, easy to carry, and designed for real life
Our mission is to make personal safety simple, accessible, and empowering.
We believe everyone deserves to walk through life feeling confident, protected, and ready for whatever the day brings.
🔒 Level-Up Safety Kit
Shop the Level-Up Safety Kit — a stylish personal safety keychain for women in Australia. The perfect safety gift with alarm, wristlet, and everyday essentials.
Feel confident. Feel prepared. Feel in control 💖





Treat Yourself
Beauty & Self Care
Discover our growing Beauty & Self Care collection, featuring nourishing lip care, cosy accessories and thoughtful everyday essentials. Whether you're treating yourself or finding the perfect gift, these little luxuries are designed to make every day feel a little more special.
Chic. Practical. Yours.
👜 Leather Bucket Keychain
For those who prefer polish over sparkle, the Safe & Sassy Leather Bucket Keychain is a compact, zippered capsule designed to hold lipstick, tampons, pill capsules, or other personal items with understated style.





SASSY SURPRISE DRAW
🎁 Pick your sealed envelope and reveal your surprise 💗 ✨ Some envelopes may unlock a bonus prize from the Sassy Card Deck 👀 🎥 Want your reveal recorded? You can choose to have your Sassy Surprise Draw filmed so you can watch the moment back ✨
🔊 Personal Alarms
Safety That Speaks Louder
Whether you're walking home, heading to a market, or just want peace of mind, these personal alarms are designed to be loud, stylish, and easy to carry.



















